X School

Reshaping Experiences, Accelerating Growth

X School | Cultivating Experience-Oriented CEOs

Reshaping Experiences, Accelerating Growth
Reshaping Experiences, Accelerating Growth

The first education organization in China oriented towards experience as the value proposition.

In today’s fiercely competitive business environment, finding new growth points has become the core challenge of modern marketing. As emphasized by Steve Cannon, CEO of Mercedes-Benz USA, customer experience is a new way of marketing. Across industries globally, creating an excellent customer experience has become the top priority for leading CEOs and the key to achieving sustained growth. As demonstrated by industry leaders such as Mercedes-Benz, Disney, and Amazon, companies with excellent customer experiences not only outpace their competitors in growth rate but also achieve more significant financial performance.

Our Values

Self-Exploration | Immersive Interaction | Genuine Communication | Sustained Coexistence

Our mission is to ”cultivate experience-driven corporate CEOs for China.” We believe that through a scientific method system and in-depth grasp of experiential value, we can help elite leaders from various industries gain new abilities to create growth in the business environment. Here, you will learn how to transform your enterprise into a customer-centric growth organization that is brand-oriented, user-driven, and experience-centered.
Our mission is to ”cultivate experience-driven corporate CEOs for China.” We believe that through a scientific method system and in-depth grasp of experiential value, we can help elite leaders from various industries gain new abilities to create growth in the business environment. Here, you will learn how to transform your enterprise into a customer-centric growth organization that is brand-oriented, user-driven, and experience-centered.

Strategic Resources


We have gathered top-tier resources to help enterprises and individuals comprehensively enhance their ability to create experiences. By integrating the highest quality educational resources, industry experts, and capital empowerment, we are committed to providing all-around support to ensure that you stand out in the competitive market, achieve excellent customer experiences, and maintain sustained growth.

An increasing number of companies are considering experience as a core element in their long-term strategic planning.

More and more consumers are paying for experiences, and this trend will continue in the future. With the era of rough-and-tumble growth fading, customer experience has become a topic of particular interest to top companies, who view the creation of an excellent customer experience as a new path for the enterprise to achieve stable and sustainable growth.

Reshaping Experiences, Accelerating Growth.

Our objective is to:

Enable customers to sense and acknowledge the value of your brand in every interaction, reinforcing their perception of value, and making them fall in love with us.

Craft unique customer experiences that leave a lasting impression, and making customers remember us.

Discover brand traits that deeply resonate with people, and encouraging customers to share about us.

Create a seamless customer journey, and fostering loyalty towards us.

Thereby achieving robust and sustainable growth.

To better empower businesses and individuals with the ability to shape experiences, X Academy encompasses three major product systems:

”Reshaping Experiences, Driving Growth” Strategic Course

The greatest feature of this age is its uncertainty, but no matter how things evolve, one thing will never change: the quest for customer value. This course is designed to explore in depth the fundamental principles of experience shaping and their importance for driving business growth, assisting you and your business in crafting a consistent, differentiated, and memorable experience throughout the entire journey. We are dedicated to ensuring that your organization works rigorously and systematically under the correct policies and standards, sustaining a uniformly excellent experience through collaborative effort.

”Reshaping for Growth” Comprehensive System Course

As the business world continually evolves, we have seen innumerable changes and challenges, but the core driver of corporate growth remains unchanged—the persistent pursuit of innovation and excellence. The comprehensive system course aims to serve as a compass in your corporate voyage, leading you through growth obstacles to achieve continuous and robust growth. Our core team of experts has carefully designed this comprehensive curriculum, providing concrete solutions and tools for the difficulties faced in practice, to aid businesses in achieving sustained growth. Over a period of one year, through a collaborative teaching approach by expert mentors across different domains, we will explore the five essential steps of crafting experiences, guiding everyone to reshape the experience through the fusion of innovative theory and workshops.

In-depth study tour of benchmark enterprises

Real learning originates from practice, and profound insights arise from interaction. Delve into the intrinsic logic of successful companies, assimilate their growth intelligence, infuse new energy into your enterprise, and collaboratively embark on a new phase of corporate evolution. We have carefully chosen benchmark enterprises from various industries that exemplify growth driven by experience as the focus for in-depth study tours, guided by an expert team. Through experiential learning, we gain an in-depth understanding of the successful experiences and practices of these leading companies, assisting businesses in adopting and applying best practices to foster their own advancement.

Target Audience

Business leaders or managers who recognize the importance of customer experience and wish to place it at the core of their corporate strategy, including:

More Benefits

Sign up now to begin a new chapter in your business growth!

Sign up now to begin a new chapter in your business growth!

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