Build an Experience-Oriented Organization Driving Customer Choice, Repurchase, and Recommendation

Master Experience Implementation Methods for Brand × User × Organizational Collaboration

Grasp the Driving Mechanisms Behind Customer Choice, Repurchase, and Recommendation

 

Course Content：

The enterprise landing full-process solution library provides systematic methods and tools to continuously drive the implementation of experience, enabling teams to master a practical system that truly implements experience. The course focuses on three core perspectives: brand strategy, user cognition, and organizational collaboration, systematically imparting key methods for building "customer choice × repeat purchase × recommendation" experience capabilities. By integrating global best practices, real-life enterprise cases, and high-intensity co-creation workshops, it helps enterprise experience implementers establish a thinking framework and master implementation tools from strategy to action, promoting the ripple effect of experience within the organization and creating a sustainable organizational-level experience engine.

 

Target Audience

- Enterprises that prioritize the importance of customer experience and aim to position it at the core of their corporate strategy encompass department heads from CMO, CXO, brand and marketing, research and development, product, customer service, quality, operations, and experience.

 

Value Objectives

- Build an experience strategy cognitive framework from the perspective of customer choice.

- Master scenario-based experience design methods to systematically optimize the entire customer journey.

- Understand the driving relationships between brand, users, and experience.

- Learn a set of replicable and evaluable experience implementation tools and processes.

- Form an organizational-level experience language to promote the ripple-like落地 of culture.