X Experience Business School explores exemplary enterprises where business success is driven by experience.

Benchmark Cases Jun 05, 2024

CMB Private Banking: Leading the Domestic Private Banking Sector with a Focus on Premium Customer Experience
Benchmark Cases Jun 17, 2024

Atour: Continuously Building ”Chinese Experience” — Setting a New Benchmark in the High-end Hotel Industry
Benchmark Cases Jun 17, 2024

Yaoxing Travel: Taking Excellent Service Experience as the Core Driving Force — Leading the High-end Travel Service Industry
Benchmark Cases Aug 01, 2025

Unpacking Amazon’s Experience Strategy: How to Drive Global Business with the ”Experience Growth Flywheel”
Benchmark Cases Jul 10, 2025

How does Pop Mart, with an annual revenue of tens of billions, write a user-driven blockbuster legend through ”blind box experience”?
Benchmark Cases Jul 10, 2025

Lego’s Magical Moments: How to Ignite Global Creativity Through Customer Experience
Benchmark Cases Jul 10, 2025

Haidilao: The Ultimate Representative of ”Customer First” — Customer Experience Creates a Catering Myth
Benchmark Cases May 25, 2025

SF Express: From Efficient Logistics to Ultimate Experience — Setting a Benchmark in the Express Delivery Industry
Benchmark Cases Feb 14, 2025

IKEA: Striving to create leading customer experiences and always maintaining its position as a benchmark in home retail experiences.
Benchmark Cases Feb 14, 2025

Netflix: Standing out through customer experience, creating a benchmark in streaming entertainment!
Benchmark Cases Jan 14, 2025

Ritz-Carlton: Luxury and Warmth Forge an Ultimate Service Experience
Benchmark Cases Oct 18, 2024

FOTILE: With the Original Aspiration of Creating Beautiful and Virtuous Products, Uncovering Needs and Shaping Experience Innovation—Establishing a High-End Benchmark in China’s Kitchen Appliance Industry

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