Growth! In the business world, no topic commands more attention from senior leadership than growth. In today’s rapidly shifting landscape, competition has moved beyond products and price. Customer experience—an intangible asset—is becoming the new high ground on which companies will win or lose the future.

 

Across the globe, market leaders such as Mercedes-Benz, Disney, and Amazon are outpacing peers in both growth velocity and financial performance by delivering exceptional customer experiences. In China, top-tier firms like Huawei, Alibaba, Tencent, Ping An, and NIO likewise place customer experience at the very core of their long-term strategies.

 

Why does customer experience matter so much? It is the engine that powers sustained growth, the critical lever for lifting conversion rates, closing ratios, repeat-purchase rates, and word-of-mouth advocacy.

 

Recognizing this trend, X-Experience Business School has joined forces with industry elites, distilling more than a decade of hands-on expertise into a groundbreaking strategic program: the Chief Experience Officer (CXO) Masterclass.

 

This intensive three-day CXO course is purpose-built for senior executives and implementation teams. Centered on high-impact experiential learning, it delivers a complete framework, proven practices, and ready-to-deploy tools that let participants design a full-scale customer-experience strategy for their organizations—fast.

 

The program’s value lies not just in comprehensive theory, but in relentless practicality and measurable impact:

 

Rapid Architecture – zeroes in on growth pain-points, enabling participants to build a core CX strategy from scratch.
Tool-Based Immersion – equips attendees with a battle-tested methodology and toolkit, guiding them step-by-step through real-world application.
Instant Application – no long digestion period required; lessons are converted into concrete action plans before the course ends.

 

 

The Chief Experience Officer Strategic Masterclass has already run seven sold-out editions—every session has earned rave reviews and a sterling reputation.

 

Past cohorts have drawn senior teams from NIO, Huawei, New Oriental, Vatti, DJI, XGD, Inovance, UBTECH, Midea, COLMO, breo, Changan, Cloud Comp, Ringpai Pet, Skyworth, Vodacom, Linsy, BYD, Meiling, Dong’e Ejiao, China Overseas Property, SF Express, Hisense, Cigna & CMB, Sungrow, and many more. Together they spent three high-density days learning, challenging and sparking new thinking.

 

Inside the boot-camp, participants apply a six-module methodology to live business challenges. Brand promise, value proposition, experience principles and Moments of Truth (MOT) along the customer journey are all re-imagined—group by group, sector by sector.

 

They also map the full logic of experience strategy: from diagnostic insight and optimisation sprints to continuous governance. The creative collisions push classroom energy to a peak; graduates consistently say the immersive format lets them grasp complex CX strategy fast and put it to work in their organisations the very next week.

 

 

 

 

Over three intense days, participants don’t just master a systematic approach to customer experience—they leave with a tailor-made innovation roadmap forged from real-world cases and cross-industry debate. Every executive returns to their organisation ready to ignite customer-centric change.

 

Voices from past cohorts：

UBTECH – Zhang Chengwen
“Experience decides whether customers come back.”

Woshipm.com – Lao Cao
“User-centred experience design is the engine of growth.”

Experience One – Xin Jiyun
“Experience management must be data-driven.”

NIO – Qiu Yi
“Everyone is a CXO.”

New Oriental – Li Jianze
“The course gives you a complete model, rich cases and a true customer lens. It helps you build a workable experience-management system, create internal consensus and accelerate the shift to an experience-led company. X-Experience Business School doesn’t just teach theory—it optimises and toolifies complex methods so change actually happens.”

XGD – Zhang Hongyan
“X-Experience Business School uses razor-sharp value analysis to show every department what ‘customer-first’ really means—starting at the planning stage. I hope more companies use this guidance to turn customer-experience management from slogan to reality.”

Midea – Luo Xiangrong
“Up-to-the-minute domestic cases—especially from top Chinese brands—show how UX becomes part of daily operations. The systematic tools helped us map our current state, spot gaps and invent solutions. A brutally effective, highly actionable programme.”

Vatti – Xiao Ruikeng
“Through live drills we mastered how to shape Moments of Truth, and the methodology rewired our thinking. Crafting experience is like directing a movie—strategy, storyboard, execution. Pure battlefield value.”

DJI – Li Jinxing
“The NPS architecture and CX methodology are complete and industry-agnostic. I now see experience not as ‘service’ but as a growth weapon.”

Chief Experience Officer Strategic Masterclass – 8th edition
7-9 November 2025

Join China’s top executives in the X-Experience classroom to learn the core frameworks and ready-to-fire toolkits that turn transformation into growth.

We keep the class micro-sized (max 20 seats) so every participant gets personal coaching and real impact.

 

Seats vanish fast—reserve yours now.

 

Scan the QR code at the end of this post and add the course concierge on WeChat for instant enrolment.